Second Anniversary of The World’s First Whisky Boutique
Guangzhou, 12 December 2018 - TRIWIN specializes in purveying the world’s finest and rarest brown spirits to Asian collectors and connoisseurs. Today, we are celebrating our second anniversary of the world's first whisky boutique, which partnered with Diageo in 2016. Mrs. Vivi Shen, General Manager of TRIWIN and Mr. Mark Edwards, Diageo General Manager, teamed up with one of the world’s top whisky educators and culture disseminator, author of National Geographic’s “The World Atlas of Whisky”, Mr. Dave Broom, in the Whisky Boutique’s anniversary event.
At the anniversary celebration, Mrs. Vivi Shen, general manager of TRIWIN, presented the oldest official single cask of Port Ellen 40 YO as a marking of the Whisky Boutique’s second anniversary, it was a stunning reveal to say the least.
As a board member of Diageo Whisky Academy (DWA), Mr. Dave Broom has presented Mrs. Vivi Shen (General Manager of TRIWIN) with a level 3 certificate of DWA on behalf of all board members of DWA, including Master Charles MacLean, Scotland’s leading whisky expert. The DWA Board was impressed by Ms. Vivi Shen's dedication to L3 courses from the perspective of a connoisseur & collector; her insights into the forming factors of the distillery's characteristic were profound. Her professional understanding has matched and surpassed many three-level trainees.
TRIWIN breaks the traditional retail pattern to push whisky retail toward to professionalization.
Since the Whisky Boutique opened, we have always maintained our core values: “To Act with Integrity” & "We Share the Goodwill.” We strive to disseminate knowledge and culture for promoting whisky consumption escalation in China. We have become an especially trustworthy whisky collection source for whisky collectors in Greater China. This is in part due to the emphasizing on business integrity and passionately seeking and sharing exceptional products, incomparable services and professional knowledge to our customers.
Mrs. Vivi Shen, General Manager of TRIWIN, highlights the great importance of whisky culture dissemination and education popularization. In order to fulfil our customers’ needs in improving their whisky cognitive dimension, we collaborated with world-class whisky masters, master blenders of global iconic distilleries and whisky collection advisers at our VIP Private Collector Dinner events, offering a professional angle in exploring the charm of whisky.
As the initial co-organizer in Greater China, working with Diageo Whisky Academy (DWA), we also offer whisky education courses-made up of physical trainings to educate, inspire and inform industry peers and whisky lovers. Since the project began, over a thousand industry peers and whisky lovers have been trained and obtained Level 1 and Level 2 certificates.
Scotch whisky is showing a booming trend in the global market. As one of the most eye-catching categories, single malt whisky is also viewed as the mainstream future. For collectors, the mass product of single malt can’t fulfill collectors and whisky lovers’ demand. The single cask category has gradually attracted their attention due to its unique and exclusive drinking pleasure and undeniable collection value. In order to optimize the experience of exceptional products, we presented the oldest official single cask of Talisker 41YO at its first appearance in the publication last year. This year, we continue bringing the world’s iconic masterpieces to China, including the oldest product ever released from the Glen Ord distillery - Glen Ord 42 YO; John Walker & Sons Private Collection came specially recommended by Charles MacLean, Master of the Quaich, during the world’s First Whisky Boutique, etc.
Launch Event - The oldest official single cask of Talisker 41YO
The Singleton Of Glen Ord 42 Year Old Debuts in Guangzhou, TRIWIN VIP Private Dinner
Right: Blended Master of The Singleton, Maureen Robinson
Mr. Charles MacLean and Mr. Lu Ching Sheng (Whisky Collection Adviser) who led the tasting of John Walker & Sons Private Collection - Master of the Quaich Edition with whisky collectors and enthusiasts at launch dinner.
Mrs. Vivi Shen, General Manager of TRIWIN, says:
“TRIWIN is the earliest professional whisky distribution company within China that offers fine/rare whisky and single cask services to collectors. In order to optimize the unique experience of exceptional products, we collaborate with a world leader in whisky and fine spirits, Diageo, to present the oldest official single cask of Port Ellen as a celebration of the Whisky Boutique’s anniversary to benefit Chinese collectors.
I look forward to deepening the strategic partnership with international groups, in turn, offering more valuable and collectable whiskies with private service to meet the growing demand of premium whisky consumption and collection.” Mrs. Vivi Shen added.
TRIWIN & Friends at Second Anniversary of The World’s First Whisky Boutique
Mr. Dave Broom, global whisky writer; Mr. Mark Edwards, the general manager of Diageo China, and Mr. Lu Ching Sheng, whisky collection adviser, attended the anniversary celebration to celebrate the Second Anniversary of The World’s First Whisky Boutique.
Mr. Mark Edwards, General Manager of Diageo China, and with the customized presents to celebrate 2nd anniversary of the world's first Whisky Boutique.
In the environment of whisky, TRIWIN has created an innovative service model, that offers premium level whisky to whisky lovers and connoisseurs at a competitive price.
Mr. Dave Broom, global whisky writer, Mrs. Vivi Shen, General Manager of TRIWIN and Mr. Lu Ching Sheng, whisky collection adviser, were interviewed by domestic media outlets.