Johnnie Walker Blue Label Presents A Feast to Feature Full Immersion Experience

2019-08-17 23:40


Johnnie Walker, with long history spanning over 199 years, boasts around 216 million bottles of consumer contact worldwide. Recently having unveiled its one-of-a-kind ‘Sensorium’ in Guangzhou, China, the renowned brand opened its doors, tantalizing whisky lovers with a full immersion experience available from August 16th to 25th 2019.


Left: Mr. Julian Cheung
Brand Ambassador | Johnnie Walker Blue Label | Greater China
Right: Mrs. Vivi Shen
Whisky Collection Adviser | General Manager of TRIWIN


Mr. Julian Cheung, famous Hong Kong film actor, is to be bestowed Brand Ambassador of Johnnie Walker Blue Label Greater China. He led the tasting and in-depth observation during the Welcome Banquet on August 16th, which was presented to all attending guests including Mrs. Vivi Shen, Whisky Collection Adviser. 


Mr. Julian Cheung and Mrs. Vivi Shen pose for a photo at the Johnnie Walker Blue Label Sensorium, opening ceremony



A holographic projection tasting space captures the intrinsic character that is Johnnie Walker Blue Label

Johnnie Walker Blue Label is an unrivalled masterpiece in the art of whisky blending – an exquisite combination of Scotland's rarest and most exceptional whiskies. Only one in ten thousand casks contain such elusive quality, character and flavor capable of delivering the remarkable signature taste. Each bottle yields handpicked whiskies from across four regions in Scotland that when blended, result in a product nothing less than extraordinary. It remains worth mentioning that taste is always well balanced, the benchmark with which all other blended whiskies are measured against.



Leveraged with 360° video projection and guidance from a brand ambassador, guests are engulfed in the smells, sights, sounds, and tastes of Johnnie Walker Blue Label. Simultaneously, Dr. Jim Beveridge, Johnnie Walker Master Blender, interacts with guests across time and space in efforts to decode the rare and complex flavors derived through four "Ghost Distilleries"  -  Port Ellen, Brora, Pittyvaich and Cambus. 







Photo: Johnnie Walker Blue Label Special Edition was crafted by Dr. Jim Beveridge, Johnnie Walker Master Blender, and offered exclusively to Chinese whisky enthusiasts. Each drop contains a blend of handpicked whiskies originating from the treasures of Scottish warehouses, including liquids from four "Ghost Distilleries" 



The First Female Michelin Chef in Mainland China Inspiring Exclusive Food & Whisky Pairing

Upon invitation as a special guest, Ms. Tan Qiwen, the first female Michelin chef in mainland China, presented a diverse dish featuring white trout, Kobe beef, and deep-sea blue lobster to compliment the refined taste of Johnnie Walker Blue Label.




Mr. Julian Cheung visits the world's first whisky boutique to commend Mrs. Vivi's Shen’s conquest in promoting the culture of Scotch whisky.

In recognition of Ms. Vivi Shen's outstanding contribution to the cultural exchange between China and the West in whisky, Mr. Julian Cheung, a brand ambassador for Greater China, presented the world’s first whisky boutique (TRIWIN) with a Blue Brand Award, to offer sincere respect and blessings.



"I'm so very appreciative of the visit Mr. Julian Cheung undertook in visiting us. Since the world’s first Whisky Boutique opened, we have always maintained our core values: "To Act with Integrity" & "We Share the Goodwill". In the future, my team and I will continue to come together as a bridge to bring all whisky enthusiasts closer through a mission to promote Scotch Whisky ." – Vivi Shen









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