Johnnie Walker Blue Label Presents the Final Batch of Cask Strength Whiskies as a Toast to the Infinite Future of China’s Greater Bay Area

2019-12-20 00:17

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The Final Batch of Cask Strength Whiskies of Johnnie Walker Blue Label "Bay Area" Series Pays Tribute to China’s Reform and Opening Up and the Contributing Elites





Johnnie Walker Blue Label’s "Bay Area" series


On December 18th, 2019, the monumental anniversary of China’s reform and opening up, the final batch of Johnnie Walker Blue Label’s "Bay Area" series has just been launched at the Rosewood Hotel in Guangzhou to pay tribute to the elites who participated in the reform and opening up.




Mr. Rambo Chang
Marketing Director of Diageo (China)




Mr. Mark Edwards
General Manager of Diageo (China)


The Grand Launch event was attended by the Diageo (China) General Manager Mr. Mark Edwards; Marketing Director of Diageo (China) Mr. Rambo ChangSales Director of Diageo South China Mr. WeiJie Deng; Johnnie Walker Senior Brand Ambassador Mr. Rin Shen and Mr. Han Fang. The event was exclusively available to National KOL, WOM specialists and Keepers of the Quaich in China, where guests like Mr. Sam Lu, Single Cask Sampling Evaluation Master - Greater China also attended.





Johnnie Walker Blue Label "Bay Area" series


Each bottle in the Johnnie Walker Blue Label "Bay Area" series, exemplifies a graphic depiction of merging landscapes in Guangzhou, Hong Kong, Macao (Canton Tower), and destinations such as the Ruins of the Cathedral of Saint Paul and the Bank of China Tower. The distinctive city landmarks are a representation of the unlimited potential that the world's largest Bay Area Economy's holds.




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Johnnie Walker Blue Label "Bay Area" Series Celebrates 3rd Anniversary of The World’s First Whisky Boutique





from left to right:  Mr. Rin Shen, Johnnie Walker Senior Brand Ambassador; Mr. WeiJie Deng, Sales Director of Diageo South China; Mr. EnMao Shen, Chairman of TRIWIN; Mr. Sam Lu, Single Cask Sampling Evaluation Master;  Mrs. Vivi Shen, General Maneger of TRIWIN; Mr. Mark Edwards, General Manager of Diageo (China); Mr. Rambo Chang, Marketing Director of Diageo (China);  Mr. Han FangJohnnie Walker Brand Ambassador






"Bay Area Economy" strategic place - Guangzhou



There is profound meaning behind Diageo's designation of Guangzhou as the city where Johnnie Walker Blue Label "Bay Area" series was released. Guangzhou is said to resemble a pearl, shouldering the task of promoting geo-integrated development with the goal of becoming the world's largest "Bay Area Economy", ready to move towards a brilliant future.






Born from a cooperative between Diageo and TRIWIN, the world's first Whisky Boutique is located in Guangzhou, a strategic city among China's Bay Area. In the three years since its establishment on December 18, 2016, it has become a benchmark for boutiques in China. This symbolism is complementary to the persistent progression of the Great Bay Area and the Johnnie Walker brand.






Henceforth, Diageo will offer the Final Batch of Cask Strength Whiskies of Johnnie Walker Blue Label, "Bay Area" series to offer encouragement to the world ’s first Whisky Boutique in addition to exerting positive influence in one of the world's largest "Bay Area Economies".





Mr. Julian Cheung, Brand Ambassador of Johnnie Walker Blue Label Greater China, presented the world's first Whisky Boutique  with the Final Batch of Cask Strength Whiskies of Johnnie Walker Blue Label "Bay Area" series to offer sincere blessings.





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Fortifying the Existing Boutique Strategy, Focusing on Quality Service





Mr. Ivan Menezes, CEO of Diageo Group, personally presented video for the  third anniversary of the world's first Whisky Boutique



Mr. Ivan Menezes, CEO of  Diageo Group

Mr. CH Chu, Managing Director of Diageo (China)

Mr. Dave Broom, Geek Whisky Master

Mr. Philip Lawson Johnston, Specialist Hand Engraver of Glass By Appointment to Her Majesty The Queen

presented sincere blessings to 3rd Anniversary of The World’s First Whisky Boutique





Mr. Mark Edwards
General Manager of Diageo (China)



"Based on the success of the world's first whisky boutique with TRIWIN three years prior, we optimistically observed that market reputation established by boutique services and marketing communications, continued investment in whisky education, and international-grade cultural and social communication has transitioned a large caravan of whisky enthusiasts into a pivotal force throughout the domestic whisky market. "Mr. Mark Edwards, General Manager of Diageo China.



Milestones Throughout 2019 at the World’s First Whisky Boutique





December 2019, Awards Single Wine Retailer of the Year by Whisky Magazine







November 2019, together with Mr. Dave Broom, the Geek Whisky Master; Mrs. Vivi Shen, Single Cask Whisky Collection Adviser; Mr. Sam Lu, Single Cask Sample Evaluation Master - Greater China, to recommend the OB 200 mL from the first ever Flora & Fauna Reserve Cask Private Collection.






September 2019, together with Dr. Craig Wilson, Diageo Single Cask Master; Mrs. Vivi Shen, Single Cask Whisky Collection Adviser; Mr. Sam Lu, Single Cask Sample Evaluation Master - Greater China, to unveil the first ever Flora & Fauna Reserve Cask Private Collection in Geek Gathering Event.

 

 





August 2019, together with Mr. Charles MacLean the world's most authoritative whisky writer  &  Mrs. Vivi Shen Single Cask Whisky Collection Adviser, to decode Brora 40-Year-Old, 200th Anniversary Limited Edition.



"By improving upon our unique boutique strategy and focusing on professional quality services, we can ultimately refine our core competitiveness. In 2020, we will continue to optimize the professional tasting experience through new strategic blueprint with Diageo to better serve the medium and high-end whisky market. These core consumer demographics are a way to demonstrate the advantages of internationalized boutique and professional services. "  Mrs. Vivi Shen, General Manager of TRIWIN






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