Diageo's First Official DWA - Immersive Knowledge Center Attracts a Visit from Expert Group GDAIA to Participate in a Professional Whisky Tasting Session

2020-09-12 11:24

Honored Guests Visiting Diageo's First Official DWA - Immersive Knowledge Center: Representatives and Wine & Spirits Experts of the Guangdong Provincial Alcohol Industry Association




Guangdong Provincial Alcohol Industry Association (GDAIA)

GDAIA is a non-profit social organization voluntarily formed by a number of enterprises, institutions, and relevant departments – all of whom are engaged in alcoholic beverage production and operations in Guangdong Province.

GDAIA's vision is to adhere to guidelines, policies, laws, and regulations of China, and to assist the Chinese government in implementing self-discipline within the industry, as well as the management of those industries. By carrying out a vast range of public services for the industry, GDAIA hopes to act as a liaison in the relationship between government and enterprises, promote independent innovation and overall progress throughout wine & spirits production, circulation, and service in Guangdong Province, and finally, promoting a harmonious development of regional economy.



Middle Right: Mr. Peng Hong  
President of Guangdong Provincial Alcohol Industry Association

Right: Mr. Mark Edwards
Managing Director, Diageo China

Left: Mr. EnMao Shen
President of TRIWIN

Middle Left: Mrs. Vivi Shen
DWA Honorary Consultant






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Representatives and Wine & Spirits Experts of the Guangdong Provincial Alcohol Industry Association Visited Diageo's First Official DWA Immersive Knowledge Center



Diageo's First Official DWA - Immersive Knowledge Center


On September 8th, 2020, Representatives and Wine & Spirits Experts of the Guangdong Provincial Alcohol Industry Association visited Diageo at the first official DWA Immersive Knowledge Center, and deliberated with Mrs. Vivi Shen, DWA Honorary Consultant. On September 8th, GDAIA Representatives and Mrs. Vivi Shen conducted in-depth discussions and deliberations on the staggered growth trend on Chinese and imported spirits over the next five years.



Ms. BaiXue
General Secretary, Wine & Spirits Branch
Guangdong Provincial Alcohol Industry Association



Mr. ShuiYou Zhang
Senior Chinese Liquor Maker
Deputy Director, Chinese Liquor Branch
Guangdong Provincial Alcohol Industry Association



Ms. DongMei Qiu
Vice General Secretary of Guangdong Provincial Alcohol Industry Association



Mr. WeiLin Liang
Wine Branch of Guangdong Provincial Alcohol Industry Association



Group photo
Representatives and Wine & Spirits Experts of GDAIA alongside TRIWIN representatives






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TRIWIN Promotes the Advancement of DWA Whisky Education to a New, Deeper Level, Equivalently Setting a New Benchmark for the Entire Whisky Industry


The representatives of GDAID are enthusiastic and diligent on topics regarding whisky trends and prospects in mainland China. After listening prudently to Ms. Vivi Shen, general manager of TRIWIN, the representatives of GDAID concurred with the development prospects of whisky in China over the next five years and spoke highly of them: TRIWIN is promoting the advancement of DWA Whisky education to a new, deeper level, which is setting an entirely new benchmark with introspection and diligence for the entire whisky industry. This is sure to lay the foundation for high-end whisky development in the Greater Bay Area throughout the next decade.



Mrs. Vivi Shen
DWA Honorary Consultant
General Manager of TRIWIN


Mrs. Vivi Shen, General Manager of TRIWIN, while sharing the report with representatives of GDAIA, said:

" To further develop the spirit of this symposium, we must be diligent in our work with GDAIA in optimizing the industrial and spatial layouts, and actively instigating the Greater Bay Area Economy's liquor circulation, physical display, experience interaction, and relevant guidance.

In the future, conjoined with the Guangdong Provincial Liquor Association, we strive to build a new development pattern commensurate with Greater Bay Area Economy characteristics to better serve the overall situation of the province's social and economic development. "







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Advanced Whisky Communications Elevate to More Sophisticated Levels in the Greater Bay Area, China





During their visit to the DWA Immersive Knowledge Center, representatives and experts of GDAIA - under the leadership of a DWA L1 Certified Trainee External Tutor Mr. Tim Yang and Ms. YoYo Shen - experience whisky tasting training sessions on par with international standards.

Through the knowledgeable and discerning exchange between Mr. Tim Yang & Ms. YoYo Shen, the representatives and experts of GDAIA showed positive affirmations during evaluation and commented:

The DWA's courses have been expanded from  "professional classes"  to  "professional in-depth experiences" , where whisky lovers who seek to progress further have the opportunity to dive into in-depth tasting and sharing, most notably in the field of high-end OB single cask whisky



Mr. Tim Yang
Business Manager of TRIWIN
DWA L1 Certified Trainee External Tutor



Ms. YoYo Shen
Sales Director of TRIWIN
DWA L1 Certified Trainee External Tutor















Diageo's first official DWA - Immersive Knowledge Center
 An immersive Scotch space where knowledge is
exchanged among professionals














Diageo's first official DWA - Immersive Knowledge Center
An in-depth exploration of practical knowledge
in the OB single cask whisky field 





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 - Reserve Cask - 
Private Collection
(700 ml  +  200 ml)





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 the  "OB Vintage Whisky"  Collection - Prima & Ultima





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