An Enhancement in Whisky Social Etiquette - DWA L2 Entrepreneur Advanced Version, reciprocates applause from China's Bay Area businesses and upper-tier tasting circles

2021-02-05 13:58










ShenZhen, Dongguan, FoShan, GuangZhou, ZhongShan, and ZhuHai are the core cities of China's Greater Bay Area. Many high-net-worth individuals in business have begun paving the way for others interested in international high-end social whisky culture communication.





















With more than 30 years of whisky tasting experience, and a collection of social experiences spanning international banquets, high-end clubs, and private membership clubs, Mr. Lu, Ching Sheng inspires entrepreneurs to learn and adopt high-level.





With more than 30 years of whisky tasting experience, and a collection of social experiences spanning international banquets, high-end clubs, and private membership clubs, Mr. Lu, Ching Sheng inspires whisky lovers to learn and adopt high-level social etiquette in line with international standards in conjunction with best-in-class whisky education.


This includes the DWA L2 Whisky Pairing sector, which begins with the characteristics of a distillery and matches it to a respective Chinese high-end cuisine.





DWA L2 Entrepreneur Advanced Version includes a variety of high-level social tasting selection items with a very high-dimensional understanding, some of which include Talisker 30-year-old, The Singleton 25-year-old, King George V, Port Ellen, Special Releases Collection and  " Lost Distilleries "  Collection.







(from Left to Right)

Mr. Dave Broom

World-Class Whisky Expert 


Dr. Jim Beveridge

Master Blender of Johnnie Walker


Mr. Lu, Ching Sheng

Single Cask Sampling Evaluation Master


Dr. Nick Morgan

Founding member of Keepers of the Quaich 


Mr. Charles MacLean

World-Class Whisky Expert


Twenty senior Scotch whisky experts, including the world's leading whisky gurus Charles MacLean, Dave Broom, Dr. Jim Beveridge, Dr. Nick Morgan, and Mr. Ching Sheng Lu, chief consultant of the Diageo Whisky Academy, have spent years perfecting a three-level course meant to precisely grade the understanding and appreciation of Single Cask Single Malt Scotch.


On March 3rd 2017, all three levels of the Diageo Whisky Academy (DWA) professional whisky experience were presented in Beijing during a three-day seminar held by Diageo senior leadership, under the joint efforts of Mr. C.H. Chu, previously the Managing Director of Diageo Greater China, and Mr. Mark Edwards, Managing Director of Diageo China. The DWA seminar was attended by the Diageo Whisky Academy project team, several Scottish industry experts, and the DWA chief consultant Mr. Ching Sheng Lu.


DWA has successfully and systematically trained over 20,000 whisky lovers in more than 40 cities across the country in the near last four years, deploying the most professional knowledge. It has become the most highly recognized and applauded professional whisky knowledge sharing platform among industry leaders and consumers in Greater China.









Dr. Jim Beveridge

   Master Blender of Johnnie Walker

- Mr. Charles MacLean

   DWA Board Member/ Level-3 Mentor

- Mr. Lu, Ching Sheng

  DWA Chief Advisor/Board Member

  Curriculum Developer/ Level-3 Mentor


DWA Special Limited Edition (500 ml), featuring English engravings at the bottom of the bottle. For those who successfully register for the DWA L2 Entrepreneur Advanced Version, each will receive 『 King George V 』 as a souvenir.




『 King George V 』  

A Joint Tribute of Three Masters 

DWA Officially Reveals Its Special Limited Edition





DWA L2 Entrepreneur Advanced Version

Hosted by Mr. Lu, Ching Sheng

DWA Chief Consultant




Mr. Lu, Ching Sheng

Chief Consultant - DWA

DWA Content Developer / Exam Designer / L2 & L3 Mentor 

Keeper of the Quaich


Focusing on international high-end social and spirits etiquette, the DWA L2 Entrepreneur Advanced Version is now available to satisfy the new generation of Chinese entrepreneurs and enthusiasts who are interested in entering the high-end whisky field.


It is hosted by Mr. Lu, Ching Sheng, DWA Chief Consultant. Currently, DWA L2 Entrepreneur Advanced Version is only offered by the DWA officially authorized Knowledge Center in Guangzhou.



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