Diageo’s Brora Distillery Reopening Ceremony - Global Synchronous│The Restoration of North Highlands’ Legendary Single Malt Site│One of the Most Inspiring Moments for Enthusiastic OB Collectors Across the World

2021-05-29 12:01


01

It might be

one of the most inspring moments

for Enthusiastic Brora OB collectors

in China

— May 19, 2021 




May 19, 2021

Diageo’s Brora Distillery Reopening Ceremony - Global Synchronous

Aman · Hangzhou · China.



Video: Diageo’s Brora Distillery Reopening Ceremony - Global Synchronous
















































02

Brora's Restoration is led by enthusiastic single malt collectors


Brora's Restoration is led by enthusiastic single malt collectors

Mr. Ivan Menezes, CEO of Diageo



May 19, 2021

Diageo’s Brora Distillery Reopening Ceremony - Global Synchronous

Mr. Menezes delivered his message to China's devotees of Brora 




Video: Diageo’s Brora Distillery Reopening Event

Aman · Hangzhou · China.

May 19, 2021





May 19, 2021


Right:  Mr. Mark Edwards

Managing Director of Diageo China


Middle Left:  Mr. EnMao Shen

President of Triwin China


Left:  Mr. Rambo Chang

Marketing Director of Diageo China


Middle Right:  Mrs. Vivi Shen

Well-known Private Whisky Collection Advisor

General Manager of Triwin China



Diageo’s Brora Distillery Reopening Event

Aman · Hangzhou · China








03

Diageo hands over

" Brora's Key "

to a few of Brora recognized devotees across the world




On behalf of Diageo Group, Mr. Mark Edwards

presided over the "Acceptance Note " ceremony of Brora's Key



"Acceptance Note " of  Brora's Key



Devotee of Brora

Mrs. ViVi Shen

Well-known Private Whisky Collection Advisor

signed the "Acceptance Note " for Brora's Key



"Acceptance Note " of  Brora's Key



Brora's Key








04

A Unique and Unprecedented Collection Set

" Brora Triptych "

Contains 3 Key Tones of Brora through 60'  70'  80' Era Expressions




Unprecedented Collection Set for memorizing Brora Restoration 

Brora Triptych 1972, 1977, 1982 

exclusively tasting for Brora reopening event



Right:  Mr. Rin Shen, Keeper of the Quaich  

Left:  Mr. Benson Wang, Keeper of the Quaich 



Two Keepers of the Quaich

in person to assist door open ceremony

at Diageo’s Brora Distillery Reopening Event

Aman · Hangzhou · China







Brora, after four years of careful restoration since 2017, officially ended in May 2021, the 38-year "fading distillery" status since 1983, opening a new chapter in the 202-year-old history of the distillery. 


Dr. Craig Wilson, Single Cask Master of Diageo, selected three symbols of distillery flavor to mark the distillery legend of distinct flavor memories:


*Elusive Legacy      1972  Early 1960s ~ Early 1970s

*Age of Peat            1977  Early 1970s ~ Late 1970s

*Timeless Original 1982  Brora shut down in 1983




May 19, 2021

Diageo’s Brora Distillery Reopening Event

Aman · Hangzhou · China.





Exclusive Tasting: Brora Triptych 1972, 1977, 1982




The Brora Triptych 1972, 1977, 1982 tasting was led by

Mr. ChingSheng LU

Single Cask Evaluation Master

Independent Whisky Collection Adviser




 custom-made Brora copper dropper 

used for the exclusive tasting session





The Brora Triptych 1972, 1977, 1982

exclusive on-site tasting event

Aman · Hangzhou · China

May 19, 2021










Diageo’s Brora Distillery Reopening Ceremony - Global Synchronous

The Restoration of North Highland's Legendary Single Malt Site

One of the Most Inspiring Moments for Enthusiastic OB Collectors Across the World


Aman · Hangzhou · China

May 19, 2021





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