Diageo’s Brora Distillery Reopening Ceremony - Global Synchronous│The Restoration of North Highlands’ Legendary Single Malt Site│One of the Most Inspiring Moments for Enthusiastic OB Collectors Across the World
01
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It might be
one of the most inspring moments
for Enthusiastic Brora OB collectors
in China
— May 19, 2021 —
May 19, 2021
Diageo’s Brora Distillery Reopening Ceremony - Global Synchronous
Aman · Hangzhou · China.
Video: Diageo’s Brora Distillery Reopening Ceremony - Global Synchronous
02
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Brora's Restoration is led by enthusiastic single malt collectors
Brora's Restoration is led by enthusiastic single malt collectors
Mr. Ivan Menezes, CEO of Diageo
May 19, 2021
Diageo’s Brora Distillery Reopening Ceremony - Global Synchronous
Mr. Menezes delivered his message to China's devotees of Brora
Video: Diageo’s Brora Distillery Reopening Event
Aman · Hangzhou · China.
May 19, 2021
May 19, 2021
Right: Mr. Mark Edwards
Managing Director of Diageo China
Middle Left: Mr. EnMao Shen
President of Triwin China
Left: Mr. Rambo Chang
Marketing Director of Diageo China
Middle Right: Mrs. Vivi Shen
Well-known Private Whisky Collection Advisor
General Manager of Triwin China
Diageo’s Brora Distillery Reopening Event
Aman · Hangzhou · China
03
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Diageo hands over
" Brora's Key "
to a few of Brora recognized devotees across the world
On behalf of Diageo Group, Mr. Mark Edwards
presided over the "Acceptance Note " ceremony of Brora's Key
"Acceptance Note " of Brora's Key
Devotee of Brora
Mrs. ViVi Shen
Well-known Private Whisky Collection Advisor
signed the "Acceptance Note " for Brora's Key
"Acceptance Note " of Brora's Key
Brora's Key
04
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A Unique and Unprecedented Collection Set
" Brora Triptych "
Contains 3 Key Tones of Brora through 60' 70' 80' Era Expressions
Unprecedented Collection Set for memorizing Brora Restoration
Brora Triptych 1972, 1977, 1982
exclusively tasting for Brora reopening event
Right: Mr. Rin Shen, Keeper of the Quaich
Left: Mr. Benson Wang, Keeper of the Quaich
Two Keepers of the Quaich
in person to assist door open ceremony
at Diageo’s Brora Distillery Reopening Event
Aman · Hangzhou · China
Brora, after four years of careful restoration since 2017, officially ended in May 2021, the 38-year "fading distillery" status since 1983, opening a new chapter in the 202-year-old history of the distillery.
Dr. Craig Wilson, Single Cask Master of Diageo, selected three symbols of distillery flavor to mark the distillery legend of distinct flavor memories:
*Elusive Legacy 1972 Early 1960s ~ Early 1970s
*Age of Peat 1977 Early 1970s ~ Late 1970s
*Timeless Original 1982 Brora shut down in 1983
May 19, 2021
Diageo’s Brora Distillery Reopening Event
Aman · Hangzhou · China.
Exclusive Tasting: Brora Triptych 1972, 1977, 1982
The Brora Triptych 1972, 1977, 1982 tasting was led by
Mr. ChingSheng LU
Single Cask Evaluation Master
Independent Whisky Collection Adviser
custom-made Brora copper dropper
used for the exclusive tasting session
The Brora Triptych 1972, 1977, 1982
exclusive on-site tasting event
Aman · Hangzhou · China
May 19, 2021
Diageo’s Brora Distillery Reopening Ceremony - Global Synchronous
The Restoration of North Highland's Legendary Single Malt Site
One of the Most Inspiring Moments for Enthusiastic OB Collectors Across the World
Aman · Hangzhou · China
May 19, 2021
