Magical Encounter Spanning 1859 to 2022 | Hennessy VSOP Came out Refreshingly | The Discovery of a Gorgeous "Peacock Showing"
Magical Encounter Spanning 1859 to 2022 | Hennessy VSOP Came out Refreshingly | The Discovery of a Gorgeous "Peacock Showing"
发布日期：2022-08-16 16:58
Laurent Boillot, president and CEO of Hennessy
Laurent Boillot, president and CEO of Hennessy said: “Hennessy VSOP ushered in a grand brand refresh, showing a new meaning of the bottle. We hope that the encounter of each persons youth will unfold in the process of his or her own magical exploration.”
In this re-creation of the classic “magical encounter,” young consumers and Hennessy VSOP have an unexpected resonance in this brand. This synchronous resonance, which originated from the reality, not only brings countless surprise with creativity, but also lights up the magical world in everyones heart.
In 1859, Hennessy landed in Shanghai, China. Over the course of two centuries, Hennessys magical encounters with China keep happening. In 2022, Hennessy VSOP comes back refreshingly, recreating the classic Broadway experience of prosperous old Shanghai.
In this re-creation of the classic “magical encounter,” young consumers and Hennessy VSOP have an unexpected resonance in this brand. This synchronous resonance, which originated from the reality, not only brings countless surprise with creativity, but also lights up the magical world in everyones heart.
The background color of "MagicalEncounter" is Chinese red, which always represents the vitality of Chinese thought. The presence of a red peacock next to president Hennessy takes the power and awareness of the young generation to define their own destiny to a whole new level.
This is a magical encounter for you. You can be elegant, you can be magnificent, you can also be gorgeous to show your charming!
Because this is a magical encounter that only belongs to you.
This time, Hennessy VSOP has carefully planned offline brand communication "Magical Encounter Is New Here" at Conrad Hotel in the heart of Guangzhou Central Business District. Many of the best minds of the Greater Bay Area were invited to gather to discuss Hennessy VSOPs brand refresh.
Here, Broadway lighting equivalent to theater detail and the cuisine of the Fine Dining dinner are served. Not only do they gently reflect the harmonious cognac flavor of Hennessy VSOP, but also led the way to a novel and magical encounter in that night.
