The world's first whisky edition of OB Sku's「Eight Regional Chinese Cuisines」| Big Step: A New Chapter Begins
The world's first whisky edition of OB Sku's「Eight Regional Chinese Cuisines」| Big Step: A New Chapter Begins
发布日期：2022-12-28 22:45
December 28th, 2022
Mr. Atul Chhaparwal
Managing Director of Diageo Greater China
Mr. Mark Edwards
Managing Director of Diageo China
Mr. Lin Jie Feng
E-Commerce and New Retail Marketing Director of Diageo China
Mr. Song Lin
Sales Director of Diageo China
Mr. Deng Wei Jie
Sales Director of Diageo, Southern China
Ms. Ariel Miao
Category Development Director of Diageo China
Ms. Yun Hua Huang
President of Jin Li Yuan Trading Corporation
Mr. EnMao Shen
President of Triwin Corporation
Ms. Vivi Shen
General Manager of Triwin Corporation
Mr. Zhong Lei Jin
Research Representative of Thirteen Provinces and Regions
Ms. Xiu Cheng Kang
Research Representative of Thirteen Provinces and Regions
Mr. Chuan Wen
Research Representative of Thirteen Provinces and Regions
Mr. Chen Zhuang
President of Guangdong
Dietetic Culture Association
Ms. Huimin Wang
Consultant of Flavor World III - Tencent Video
Mr. Ching Sheng Lu
Independent Whisky Collection Adviser
& Single Cask Sampling Evaluation Master
Mr. Han Fang
Senior Brand Ambassador of Diageo China
Mr. Mark Edwards
Managing Director of Diageo China
On December 28th, 2022, Mr. Mark Edwards, Managing Director of Diageo China, and Mr. Atul Chhaparwal, Managing Director of Greater China, took time to visit Guangzhou and unveiled of world's first whisky edition of OB Sku's 「Eight Regional Chinese Cuisines」on the occasion of the sixth anniversary of the world's first whisky boutique.
Ms. Ariel Miao
Category Development Director of Diageo China
The project leader, Ms. Ariel Miao, coordinated nine teams from different departments of Diageo to participated in this three-year research and development journey and made an introduction at the launcher of Rosewood Hotel Guangzhou.
The world's first whisky edition of
OB Sku's 「Eight Regional Chinese Cuisines」
Triwin, as an important in-market consultancy partner to participating in the research of flavors matching of the「Eight Regional Chinese Cuisines」throughout this three-year project journey.
Ms. Vivi Shen
Well-Known Whisky Collection Adviser
Keeper of the Quaich
Market experts believe that Diageo China has made a good example in the following important aspects of its three-year research work:
The world's first whisky edition of
OB Sku's「Eight Regional Chinese Cuisines」
This specified Whisky Pairing research work, which spans thirteen provinces and administrative regions across China and joint by thirty-two voluntary local whisky connoisseurs, which the research program was originated from the provocation of Whisky Pairing course for Chinese dining in the DWA Level-2 course.
In the past three years, rigorous reasoning and research have been carried out across different regions, and the Whisky Pairing exploration has gone on with the passion of whisky consumers in China.
Thirty-two whisky connoisseurs
from thirteen different provinces and regions
in China participated in the Whisky-Paring detailed research
OB Sku's「Eight Regional Chinese Cuisines」
Masters' Viewpoint Collision
Mr. Ching Sheng Lu
Independent Whisky Collection Adviser
& Single Cask Sampling Evaluation Master
DWA has continuously explored whisky pairing toward Chinese food in the past seven years, which has sowed the seeds of inspiration for whisky pairing toward Chinese cuisine, The chief consultant of DWA, Mr. Ching Sheng Lu advocates that in the daily dining occasions of Chinese people, the Chinese food should be considered as the "SUBJECT", and then the pairing liquor should play an associate role as the "OBJECT". The exploration concept of Whisky Pairing illuminates the in-depth demonstration of different distillery characters to match the food flavors of different regions in China.
The Diageo Group's high degree of mastering distillery characters of more than forty single malt sites also added professionalism and diversity to the debut of the first time by the world's first whisky edition of OB Sku's「Eight Regional Chinese Cuisines」.
Middle Left: Ms. Huimin Wang
Consultant of Flavor World III - Tencent Video
Middle Right: Mr. Chen Zhuang
President of Guangdong Food Culture Research Association
Mr. Chen Zhuang, a famous Chinese gourmet, national judge of the Chinese restaurant industry, and the chairman of the Guangdong Provincial Food Culture Association, and Ms. Huimin Wang, a well-known gourmet writer as well as the consultant of Flavor World episode3 - Tencent Video, came to the launch event to make their practical sharing on Whisky Pairing.
Mr. Atul Chhaparwal
Managing Director of Diageo Greater China
Mr. Mark Edwards
Managing Director of Diageo China
Mr. Lin Jie Feng
E-Commerce and New Retail Director of Diageo China
As the world's first whisky boutique takes root in China and officially enters its seventh year, leaders at all levels in the Greater China of Diageo reviewed the past six years of the cooperative results with the members of Triwin. Identified that all team members on both ends have grown in mentalities and practical in-market commercialized experiences.
Triwin's team members all feel grateful that could learn from those Diageo leaders who fully devote themselves to the on-ground battle in the China market, and we are looking forward to the opening of a new chapter in 2023!
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