For business partners, we are authentic in our integrity. As an organizer of resources, we’d like to promote the effective resources and establish a “win-win” strategic partnership through an excellent terminal platform.
·A Cultural Carrier
We have always adhered to TRIWIN’s core value “We share the good”, and strived to disseminate knowledge and culture.
We are the initial co-organizer in Greater China Area that to work with “Diageo Whisky Academy” to offer professional Whisky Education courses (DWA L1、L2、L3) for both whisky lovers and connoisseurs.
·A Brand-Value Builder
We believe that brand equity needs consistent accumulation to develop a sustainable wine and spirits business in China.
Our in-depth knowledge of local markets, customer preferences and consumption trends enable our brand partners to benefit from our insights and understanding through profound experience in Local Brand Management, Local Marketing and Price positioning and VIP Customer Engagement and Retention.
- Local Brand management
Under our distribution model, we take on total responsibility for our brand partners’ products, marketing and sales operations in local market. We handle every aspect of the customer interface from managing the wholesale network to advertising and social media management.
- Local Marketing and Price Positioning
We are meticulous in projecting our partners’ brand values in local marketing and communications support, refining messages where necessary to maximize positive impact in specific wholesale and retail customers. Our approach to price positioning is based on in-depth knowledge of market trends and competitor pricing.
- Local Customer Engagement and Retention
We aim to deepen relationships via a wide range of sophisticated sales techniques including tailored tasting events, master class, and loyalty programs.