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Established its first wine and liquor store in Guangzhou
Began involvement in the Fine Wine category
Implemented a systematic Wine & Spirits training system for internal staff.
Founded The TRIWIN Charity Volunteer Team in Guangzhou.
Commencement of overseas Wine & Spirit training for TRIWIN management.
Consolidated Cognac and Whisky into ‘Brown Spirits' operation unit.
Established 3 levels of consumer engagement tasting sessions (Basic, Basic+, Advanced).
TRIWIN Charity Volunteer Team expanded it’s footprint to support under privileged students and scholarships.
Expanded retail show-rooms for both Cognac and Whisky categories.
Partnered with Diageo to establish in China the world’s first Whisky Boutique.
Became the first official partner for Diageo Whisky Academy Program
Mrs. Vivi Shen, GM of TRIWIN, has been recognized and honored as a Keeper of The Quaich at Gleneagles, Scotland on 27th March.
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