Diageo's First Official DWA - Immersive Knowledge Center Attracts a Visit from Expert Group GDAIA to Participate in a Professional Whisky Tasting Session+ 查看更多
Diageo's First Official DWA - Immersive Knowledge Center Attracts a Visit from Expert Group GDAIA to Participate in a Professional Whisky Tasting Session
+ 查看更多
发布日期:2020-09-12 11:24
Honored Guests Visiting Diageo's First Official DWA - Immersive Knowledge Center: Representatives and Wine & Spirits Experts of the Guangdong Provincial Alcohol Industry Association
Guangdong Provincial Alcohol Industry Association (GDAIA)
GDAIA is a non-profit social organization voluntarily formed by a number of enterprises, institutions, and relevant departments – all of whom are engaged in alcoholic beverage production and operations in Guangdong Province.
GDAIA's vision is to adhere to guidelines, policies, laws, and regulations of China, and to assist the Chinese government in implementing self-discipline within the industry, as well as the management of those industries. By carrying out a vast range of public services for the industry, GDAIA hopes to act as a liaison in the relationship between government and enterprises, promote independent innovation and overall progress throughout wine & spirits production, circulation, and service in Guangdong Province, and finally, promoting a harmonious development of regional economy.

Middle Right: Mr. Peng Hong
President of Guangdong Provincial Alcohol Industry Association
Right: Mr. Mark Edwards
Managing Director, Diageo China
Left: Mr. EnMao Shen
President of TRIWIN
Middle Left: Mrs. Vivi Shen
DWA Honorary Consultant

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Representatives and Wine & Spirits Experts of the Guangdong Provincial Alcohol Industry Association Visited Diageo's First Official DWA Immersive Knowledge Center

Diageo's First Official DWA - Immersive Knowledge Center
On September 8th, 2020, Representatives and Wine & Spirits Experts of the Guangdong Provincial Alcohol Industry Association visited Diageo at the first official DWA Immersive Knowledge Center, and deliberated with Mrs. Vivi Shen, DWA Honorary Consultant. On September 8th, GDAIA Representatives and Mrs. Vivi Shen conducted in-depth discussions and deliberations on the staggered growth trend on Chinese and imported spirits over the next five years.

Ms. BaiXue
General Secretary, Wine & Spirits Branch
Guangdong Provincial Alcohol Industry Association

Mr. ShuiYou Zhang
Senior Chinese Liquor Maker
Deputy Director, Chinese Liquor Branch
Guangdong Provincial Alcohol Industry Association

Ms. DongMei Qiu
Vice General Secretary of Guangdong Provincial Alcohol Industry Association

Mr. WeiLin Liang
Wine Branch of Guangdong Provincial Alcohol Industry Association

Group photo
Representatives and Wine & Spirits Experts of GDAIA alongside TRIWIN representatives

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TRIWIN Promotes the Advancement of DWA Whisky Education to a New, Deeper Level, Equivalently Setting a New Benchmark for the Entire Whisky Industry
The representatives of GDAID are enthusiastic and diligent on topics regarding whisky trends and prospects in mainland China. After listening prudently to Ms. Vivi Shen, general manager of TRIWIN, the representatives of GDAID concurred with the development prospects of whisky in China over the next five years and spoke highly of them: TRIWIN is promoting the advancement of DWA Whisky education to a new, deeper level, which is setting an entirely new benchmark with introspection and diligence for the entire whisky industry. This is sure to lay the foundation for high-end whisky development in the Greater Bay Area throughout the next decade.

Mrs. Vivi Shen
DWA Honorary Consultant
General Manager of TRIWIN
Mrs. Vivi Shen, General Manager of TRIWIN, while sharing the report with representatives of GDAIA, said:
" To further develop the spirit of this symposium, we must be diligent in our work with GDAIA in optimizing the industrial and spatial layouts, and actively instigating the Greater Bay Area Economy's liquor circulation, physical display, experience interaction, and relevant guidance.
In the future, conjoined with the Guangdong Provincial Liquor Association, we strive to build a new development pattern commensurate with Greater Bay Area Economy characteristics to better serve the overall situation of the province's social and economic development. "

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Advanced Whisky Communications Elevate to More Sophisticated Levels in the Greater Bay Area, China

During their visit to the DWA Immersive Knowledge Center, representatives and experts of GDAIA - under the leadership of a DWA L1 Certified Trainee External Tutor Mr. Tim Yang and Ms. YoYo Shen - experience whisky tasting training sessions on par with international standards.
Through the knowledgeable and discerning exchange between Mr. Tim Yang & Ms. YoYo Shen, the representatives and experts of GDAIA showed positive affirmations during evaluation and commented:
The DWA's courses have been expanded from "professional classes" to "professional in-depth experiences" , where whisky lovers who seek to progress further have the opportunity to dive into in-depth tasting and sharing, most notably in the field of high-end OB single cask whisky.

Mr. Tim Yang
Business Manager of TRIWIN
DWA L1 Certified Trainee External Tutor

Ms. YoYo Shen
Sales Director of TRIWIN
DWA L1 Certified Trainee External Tutor






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