Diageo Whisky Seminar 2020 – Touring China's 11 core cities serves a perfect ending on 16th September | A Glance at Diageo Whisky Seminar΄s First Stop in Guangzhou
Diageo's market share achieved NO.1 status within China in 2018, fulfilling the group's commitment to setting the stage as a market leader in regions all around the world.
Outstanding Leaders Show Outstanding Performance
With China as one of its top three strategic worldwide markets, Diageo, under the pragmatic and efficient leadership of Mr. Sam Fischer, Diageo's President Greater China and Asia, Mr. C.H Chu, Managing Director of Greater China, and Mr. Mark Edwards, Managing Director of Diageo China, has surpassed commitments and goals set in place at the 2017 Diageo Whisky Summit in Guangzhou, China. Those commitments included:
Increasing the capability to offer more Premium Scotch within the China market
Building DWA to become the most influential whisky education platform in Asia
Strengthening brand build and innovation, and becoming a leader in various categories including Singleton, Johnnie Walker Blue Label, etc.
Welcome Speech from Diageo's Management Team at its First Tour City of Diageo Seminar 2020, Guangzhou
A Video Speech from Diageo Business Partners on the Official DWA Immersive Knowledge Center and Whisky Boutique
2020 focused on the world's largest Greater Bay Area economy, industry experts gathered in Guangzhou at the Four Seasons Hotel to discuss whisky trend forecasts over the next five years.
Diageo Whisky Seminar 2020 was held in Four Seasons Hotel Guangzhou
Participating in the Diageo Whisky Seminar and video speech comprised of the management team at Diageo including:
Mr. Sam Fischer, President of Diageo Asia and Greater China
Mr. C.H Chu, Managing Director of Diageo Greater China
Mr. Mark Edwards, Managing Director of Diageo China
Mr. Glen Coppin, Finance Director of Diageo China
Mr. Michael Song, Sales Director of Diageo China
Mr. Rambo Chang, Marketing Director of Diageo China
Mr. Pison Deng, Sales Director of Diageo China South Region
The 2020 Diageo Whisky Seminar is the first to be launched in Guangzhou, China. The first of the events was held at the Four Seasons Hotel Guangzhou, July 15th. It brought together industry experts, whisky opinion leaders, whisky collector advisors, and business channel partners – all in efforts to discuss and publicize the world's largest ˝Bay Area Economy˝ whisky development prospects over the next five years, as well as Diageo Groups' plans and commitments for the GBA market.
Mr. Michael Song
Sales Director of Diageo China
Mr. Rambo Chang
Marketing Director of Diageo China
right five: Mr. Pison Deng
Sales Director of Diageo China South Region
On the day of the Diageo Whisky Seminar in Guangzhou, Diageo Group invited whisky industry experts,
(from left to right)
Mr. JunWei Lin,
leading whisky opinion leader
Ms. Vivi Shen
Single Cask Whisky Collection Advisor
Keeper of the Quaich
Ms. YunHua Huang
leading whisky opinion leader
Keeper of the Quaich
Mr. ChingSheng Lu
Single Cask Sampling Evaluation Master
Keeper of the Quaich
Mr. KinSan
China Cocktail & Spirits Expert
Keeper of the Quaich
Mr. HaiBin Wang
whisky opinion leader
Mr. ZhongQun Liang
whisky opinion leader
to discuss the current situation and trends of Scotch whisky, in addition to providing in-depth insights into Chinese consumers.
Left one: Mr. Rin Shen, Keeper of the Quaich, Whisky Seminar host
Eight senior experts and opinion leaders in the whisky industry interpret future prospects for the development of whisky from multiple perspectives.
Specialist Insight Delves into an Analysis of Both Current and Future Whisky Prospects – with the Knowledge of International Whisky Masters
Worldwide Guru Online Talk
Alongside industry experts,
Mr. Charles MacLean, a world leading whisky expert
Mr. Dave Broom, world’s famous Whisky author
Mr. Andy Simpson, founder of " Rare Whisky 101 "
Mr. Daniel Lam, Bonhams fine & rare whisky Director in Asia
together with Dr. Jim Beveridge, Ms. Maureen Robinson, and Dr. Craig Wilson from the Diageo master blender team, discussed the current status whisky development via online teleconference, and showed their respective prospects along with prospects for the future development of whisky in China.
" Whisky Master Class " - Professional and in-depth tasting discussions as directed by industry experts and brand ambassadors
On the day of the Guangzhou Four Seasons Symposium, Mr. KinSan-China Cocktail & Spirits Expert, Mr. ChingSheng Lu-Single Cask Sampling Evaluation Master, and three Keepers of the Quaich: Mr. Rin Shen, Mr. Wei Liu, and Mr. Benson Wang, were invited to initiate the day with:
" IB Single Cask vs. COD OB Single Cask "
" Blended Whisky and Single Malt Whisky Craft "
as entry points for the master class. They proceeded to guide participants into conducting professional and in-depth tasting discussions.
Whisky in the China market will inevitably grow vigorously over the next five years
Mrs. Vivi Shen
Single Cask Whisky Collection Advisor
General Manager of TRIWIN
Keeper of the Quaich
Mrs. Vivi Shen, General Manager of TRIWIN, shared her confidence during the 2020 Diageo Whisky Seminar:
" Working together with partners that usher in such systematic marketing support, such as Diageo Group, has given us the capability to face China's whisky market – and we will soon be targeting the first " Whisky Renaissance " brought upon us earlier than expected due to market segmentation and in-depth tastings.
I believe that through Diageo's first official DWA Immersive Knowledge Center, established in 2020, we will possess the capacity to provide professional in-depth whisky experiences, allowing whisky lovers in the Greater Bay Area to witness the arrival of the Chinese " Whisky Renaissance ".
from right to left:
Mr. Jeff Lin
E-Commerce and New Retail Director, Diageo China
Ms. JiaYi Lu
Head of Corporate Relations, Diageo China
Mr. Mark Edwards
Managing Director, Diageo China
Mrs. Vivi Shen
DWA Honorary Consultant
General Manager of TRIWIN
Mr. EnMao Shen
President of TRIWIN
Mr. Pison Deng
Sales Director, Diageo China South Region
Diageo Whisky Seminar 2020 – Touring China's 11 core cities serves a perfect ending on 16th September
The grand opening of the first Diageo Whisky Boutique in Shanghai
Diageo opened its first Whisky Boutique in Eastern China on September 17th, 2020 in Shanghai. This marked another milestone in Diageo's deepening of market strategy, and it predicted a successful echo for the Diageo Whisky Seminar 2020, which ended on September 16th.
As the world's first to partner with Diageo China in establishing the Whisky Boutique, TRIWIN is honored to participate in and witness the growing radiation and influence of Whisky Boutique in China's first-tier cities over the past years. Since then, Diageo has constantly explored newer, better, and higher-adapted models to broaden horizons of consumers and provide experiences that are different from what the market is accustomed to. This allows partners truly see the prospects and results of trustworthiness, transparency, efficiency and the keeping of promises.
Sincere Trust in Diageo's Leadership in the Premium Scotch Market and its Brilliant Future in China.
