Rémy Martin’s Brand-new Marketing Team丨Focus on High-end Consumer Communication丨Cognac in Champagne Area Continues to Outshines the Rest

发布日期:2022-08-16 11:10
人头马XO 首页
With the passing of time and the changing of the seasons, the originally natural taste is condensed.In the golden autumn of August with good harvest, fragrant and mellow flavor is created to respect the masterpiece of the season.
On August 29, Rémy Martin X.O was presented at the two Michelin starred Mandarin Oriental Guangzhou hotel. At the dinner banquet of Mid-Autumn festival, bouquets of flowers and shining bright lights are filled with elegance and maturity, which fits the beauty of grace and luxury of Rémy Martin X.O. The leaders and elitesof the industry gathered to communicate and advance together and feel the extraordinary charm of Rémy Martin X.O, which is like the bright amber moon and classical dance.
Rémy Martin X.O becomes a supporting partner of the Michelin green star. The two brands share the same values, namely the unremitting exploration of the craftsmanship inheritance and the tribute to the excellence of the terroir. Using seasonal ingredients, Michelin chefs have crafted custom-made dishes for Rémy Martin X.O that bloom through the palate. The fragrance of Rémy Martin X.O is fused again, leading guests to immerse themselves in the unique terroir of France’s big and small champagne regions, further exploring the origin of Rémy Martin X.O and extending the classic and wonderful imagination.
The brand concentration in China’s imported liquor market continues to increase, and it has entered a new period of high-level competition. Rémy Martin, the world-renowned cognac specialist of the premium champagne region, is back to the conversation. In the Greater Bay Area, it strengthens the medium and high net worth channel strategy and continuously builds the connection between lovers and brands. In the meanwhile, it also focuses on online communication with many foreign liquor groups, which has the opposite advantage of integrating resources.
Through the two-way interaction between the brand-new marketing team and the medium and high net worth channel, the high-end circle will have brand association, and the emotional and spiritual recognition will be generated in the soul. Phased brand activities are complemented to narrow the distance of high-end consumers to maintain the growth of the quality circle, strengthen brand construction and promote high-quality development.
Behind Rémy Martin X. O’s accelerated expansion in the greater bay area is a growing market for imported liquors in China. Chinese consumers’ drinking preferences have gradually changed in recent years. Foreign liquors are increasingly favored by Chinese consumers, especially those born in the 1980s and 1990s. Because of this, Rémy Martin will, as always, look forward to the development prospects of the Guangdong-Hong Kong-Macao Greater Bay Area.It will develop synchronously with the Greater Bay Area, promote the value upgrade with the introduction of brand concept, and jointly look forward to the next journey of Rémy Martin X. O!