NEWS-2 ＞ OUR HISTORY
1990
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Established its first wine and liquor store in Guangzhou
1993
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Began involvement in the Fine Wine category
1994
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Implemented a systematic Wine & Spirits training system for internal staff.
1996
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Founded The TRIWIN Charity Volunteer Team in Guangzhou.
1999
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Commencement of overseas Wine & Spirit training for TRIWIN management.
2001
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Consolidated Cognac and Whisky into ‘Brown Spirits' operation unit.
2004
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Established 3 levels of consumer engagement tasting sessions (Basic, Basic+, Advanced).
2007
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TRIWIN Charity Volunteer Team expanded it’s footprint to support under privileged students and scholarships.
2011
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Expanded retail show-rooms for both Cognac and Whisky categories.
2016
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Partnered with Diageo to establish in China the world’s first Whisky Boutique.
2017
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Became the first official partner for Diageo Whisky Academy Program
2018
Mrs. Vivi Shen, GM of TRIWIN, has been recognized and honored as a Keeper of The Quaich at Gleneagles, Scotland on 27th March.